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About

One person who picks up the phone.

No account managers, no ticket queues, no waiting three days for a reply. You call the number on this site and reach the person building your project.

How this started

I'm Robert Kljaić. I study civil engineering, which sounds unrelated to marketing, but it isn't. Structural work teaches you one thing: a structure either holds or it doesn't. There's no "looks about right". The numbers work or it falls down.

Websites are the same, except most of this industry pretends otherwise. A site that looks beautiful and brings in zero enquiries for months is not a good site. It's an expensive picture.

So RK Conversion works backwards from the usual: first we agree what the site has to achieve, how many calls, which enquiries, from which searches, and only then do we design. The design follows the goal, not the other way round.

Why you see the design before paying

Because it's the only honest way to do it. You can't know what the site will look like until you see it, and I can't ask for money for something that doesn't exist yet. So I build the proposal upfront, for free. Don't like it, we part ways, you owe nothing. Like it, you're live in seven days.

What I actually do

Websites and web shops for small businesses, with local SEO and a properly configured Google Business Profile, because for a local business, Google Maps brings in more work than any ad. If you run a salon in Zagreb, you don't need to rank first in Croatia. You need to rank first in your neighbourhood.

Working together

A ten-minute call where you explain what you do and who your customers are. I build a design proposal. You say what needs changing. Once you approve, the site goes live within seven days, domain, hosting, SSL and Google profile all handled.

The price is fixed and agreed upfront. No "it turned out to be a bit more than we thought".

Four rules

Nothing revolutionary. Just things that get ignored far too often in practice.

01Goal before design

We define what the site must deliver first. Aesthetics are built around that, not instead of it.

02Fixed price

Agreed upfront, before any work starts. No surprises later.

03Mobile first

Over 70% of local searches happen on a phone. That screen gets designed first.

04You own it

Domain, hosting and access are all in your name. No holding you hostage to your own site.

See your new site before you pay anything

A 10-minute call, then a design proposal. If you don't like it, you owe nothing.

Gdje smo
Zagrebačka cesta 164A, 10000 Zagreb
Ponedjeljak do petak, 8:00 do 16:00
Otvorite u Google kartama
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